It is just normal to find busy people nowadays. No one has time and everything is urgent. It’s been increasingly harder to reach us – and our email inboxes, consequently. It’s so important to know what say follow-up emails.
At the same time, outreaching others is a essential skill to many companies, which use it as a marketing strategy. While lots of people struggle, there are tips to make it easier.
1. Start with a clear focus
Hey, John! I am contacting you so we can schedule a meeting. Do you remember last week's report? […]
Why are you sending a follow-up? Do you want to sell your products/services? Do you want a job? For every reason there are different approaches.
It may sound silly, but it is very common to see people who don’t know exactly what they’re doing in a follow-up sequence.
2. Write an unskippable title
People open their inboxes and scan for important or interesting messages. If you write a boring title, no one will pay more than a glance before deleting your message. Be short and direct with titles, as well as be empathic with your target. What do they need in your product/service? Write it down in the title.
You can also personalise this title by adding some of your recipient information, such as first name, company name… it increases your chances.
3. Write with context
Make it easier to your recipient. If you’ve met them before, remind in the message. You can also make use of some person you have in common or even some common interest. Use your empathy in order to deliver a better message.
Hi, Asher! Tania told me you would be the right person to talk to on this subject […]
4. What say in follow-up? Get straight to the point
No one enjoys a big email. You usually have less than 2 minutes to read each, so make use of better communication. Use images, GIFs, highlight important information in the text. Avoid texts like this:
So… I was wondering if maybe you'll be available this week. It's fine if you're not. But if you are, we could schedule a meeting and if you have enough time I can show you briefly how our solution work.
And rather, use some like this:
It's great to have your answer! How about a quick meeting later this week?
Also, write short paragraphs and don’t lose your purpose. What do you need from them? Write it in the message,
5. Be careful with your tone
People tend to like other people which are nice to them. Don’t try to be the annoying salesperson. Instead, be friendly and empathic, without becoming too casual – you’re still in a professional contact. Avoid communications such as the below:
HEY! Have you heard about my new software? It is just awesome and I bet you'll love it! Please try it and I know you won't be disappointed.
6. Use humour
Your recipient isn’t expecting you to play the stand-up comedian, neither a clown, but you can make use of humour in order to your message get more attention.
Although it might take longer to write a message, people will stay longer. The reason for that is because usually people don’t see humour and get more stressed during work hours. It will also increase your company value in their concept.
In the end, the most important is to follow-up your meetings, sales and even contacts with people you haven’t met. Being fresh in their minds is a great opportunity to sell.
Even if you’ve been doing it wrong, there is still time to improve. Don’t settle and keep learning with your recipients. Always pay attention to which kind of communication converts more and try to figure out why.
And that’s that! I hope I have helped.