How to Build Great Follow-up Emails (with templates!)

October 3, 2016 - 4 minutes read

From time to time (or maybe too often) it happens that you need to contact some important people via email, such as directors and chiefs from the C-suit. It’s just great to have Follow-up Templates ready to send.

Many people get scared just to think about it, but what they don’t know is that there are ways you can use in your favour and get more answers – and most importantly, more yesses!

Of course sometimes you’ll still hear a no, but never forget that this is a part of your learning process. Actually, a “no” can be turned into an opportunity. You’ll see how during this post.

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But before we start, it must be clear that you must present some important aspects in your email, such as:

  • Good timing – no one will wait too long for you, be proactive and gain their respect;
  • Purpose – you must know why you’re sending your message. What do you want? Is it for finding new clients? Are you seeking a job opportunity? Are you selling already?

These two main points should be enough to get started. After that, you must pay attention to the content your message is going to have.

  • Start with a great subject, being brief and outside common messages. Try your best to empathise and make a title that would make you open the message if you were the client.
  • Mind your language. Always keep polite, even though you can make a few jokes sometimes. Also avoid passive tones.
  • Give your recipient some time, don’t message them everyday. Otherwise they will lose respect for your brand and ignore it.
  • Personalise, no one likes receiving a message which wasn’t crafted directly to them. People are smart enough to see the difference.

For instance, below you can see a template below, which can be used to get in touch with people within companies you want as clients.

Hey, [First_Name]!

How are you? I have heard of your company in [Event] - which was a great [Event_type]. [Another personalised phrase about the event just cited].

I see [Company_Name] is going well with business, but how about we make it even better?

[Call_To_Action]

>>>> Time for action, you can make use of phrases, such as: [Shall we become friends?]; [May we hangout sometime?]; [How can I make myself more useful to you?].

I will be waiting for your response.

Best wishes,

[Your_Name]

The actual message would be somewhat around this:

Hey, Claire!

How are you? I have heard of your company in a Forbes post - which was a great advertising for your company. Congratulations! I am so glad that you made it.

I see Gainful is going well with business, but how about we make it even better?

May we hangout someday? If you have some time for a coffee, it would be great to know more of which issues you still have and how we can make the most of your results.

I will be waiting for your response.

Best wishes,

José

Follow-up emails are great opportunities to approach your company and interested companies/customers. It is also a chance for you to start a conversation –  which is very well likely to be continued.

For more information, contact us at ReplyUp.com

Thank you for reading!

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