3 Common Mistakes That are Ruining Your Follow-up Emails

- 5 minutes read

Let’s face it, in the business world, competition is rife in virtually all sectors, meaning that whatever you’re selling, chances are that there will be a number of competitors just waiting for you to fail so that they can pounce and take your spot. To ensure this doesn’t happen to you however, staying ahead of your rivals is absolutely vital, which is why it’s so important to understand how to conduct yourself online by avoiding follow-up mistakes.

How many of you out there have received follow-up emails from potential clients, only to find that the emails were riddled with errors, were unprofessional, and truthfully, barely made any sense at all?

If you ever have to send out follow-up emails, and the chances are that you will, here’s a look at 3 common mistakes that could potentially be ruining your follow-up emails, and by default, be damaging your business.


Failing to Realize that You’re Sending a Follow-Up


It may be hard to believe, but in actual fact, there are a large percentage of people out there who regularly send out follow-up emails, without actually realising that they’re sending follow-up emails at all.

Before you even consider sending out a follow-up email, you should always take the time to check your customer relationship management system, or CRM system for short, to help clear up any potential discrepancies.

For example, you may follow up in X amount of weeks, and forget exactly what you told the recipient in your initial email. This makes you look unprofessional as it gives the impression that you’re lazy and that you basically cannot be bothered to log vital information. Not only that, it also comes across as rude.


Not Providing Enough Context


Context is king is the business world, so it’s important to be as clear and precise with your emails as you can possibly be. For example, when sending an email, you should greet the recipient, introduce yourself, and then clearly and concisely state why you’re sending the email, and what it is that you wish to discuss.

To help make life easier, when sending a follow-up, try to ensure that this email is on the exact same thread as your first email. This ensures you know what you’re talking about, but more importantly, it also ensures that the recipient knows what you’re talking about, as you can simply refer back to previous messages if clarity is required.


Failing to Use Custom Fields Correctly

follow-up mistakes

If used right, custom fields can really help to make you look professional and can potentially attract new clients for you, but if used incorrectly, well, the exact opposite will occur.

Yes, you probably do send automated emails to help save time and effort, but you don’t want potential clients to know that, as it comes off as impersonal and gives the impression that you don’t actually care at all.

If for example, you fail to include correct anchor texts/links, it look amateurish, and it shows that you can’t even be bothered to check your own work before you send it.

If you’re making errors with your own text, what other errors will you make? Most companies won’t want to stick around to find out, so you will basically lose out on a potential client, simply because you failed to double check whether or not you had used custom fields correctly in your email.

Do you know any other common mistake? please write below!  ( We Love SHARE ❤️  )

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